Variety
10 months agoMarketing
X's Unique Un-Sales Strategy: CEO Linda Yaccarino Woos Advertisers; Owner Elon Musk Drives Them Away
Studios often don't pull ads in response to controversy, unlike other advertisers.
Movie and TV studios pausing advertising on X (formerly known as Twitter) is concerning.
Elon Musk's controversial statements on X caused big media companies to pause advertising on the platform. [ more ]